Horizons Greater Washington
Development Associate
Feb 2025 - Present
As a Development Associate, I support Horizons Greater Washington's fundraising, marketing, and communications efforts through strategic content creation, donor engagement, and event promotion. I collaborate with staff to strengthen the organization's outreach while supporting major fundraising initiatives and signature events.
Key Contributions:
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Developed marketing and presentation materials for the organization's annual Reach for the Stars Gala, including sponsorship collateral, event communications, and promotional content.
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Created and managed social media campaigns to increase engagement and promote fundraising initiatives, events, and organizational programs.
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Designed digital marketing materials and branded graphics using Canva for campaigns, events, and donor communications.
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Managed email marketing campaigns through Mailchimp and assisted with audience segmentation and outreach.
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Updated website content and digital assets to ensure consistent branding and accurate event information.
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Assisted with donor stewardship by preparing acknowledgments, fundraising communications, and campaign materials.
Experience
Professional Selling
- Sales Role Plays
- Elevator pitch
- Objection Handling
- Sales presentations
- Closing Techniques
Consumer Behavior
- Consumer Decision-Making Process
- Brand Analysis
- LEGO Brand Consumer Behavior Analysis Project
- VALS framework
- Brand Positioning
Relevant Coursework
Marketing Analytics
- Data visualization
- Tableau dashboards
- Regression analysis
- ANOVA testing
- Marketing performance analysis
Marketing Research
- Survey design
- Snapchat Marketing Research Project
- Data collection
- Questionnaire Development
- Secondary Research